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Testimonials |
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Tom has
great insight
into problem
solving,
whether
technical or
people
related, and
was a
tremendous
asset to our
team being
able to
deliver the
product. Tom
is an
exceptional
communicator
and manager. |
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| Training |
"Tell me and I forget,
Show me, and I may remember.
Involve me, and I will understand."
Confucius
We are offering three customized Competitive Intelligence courses. Each course is delivered in a workshop format with extensive use of practical exercises and simulations. Attendees are engaged throughout to think through how Competitive Intelligence works for them and how their use can be improved to deliver better business results.
Our approach is to customize each class or series of classes to your situation. Thus, we will meet with you before scheduling the classes to understand the challenges that you face and the objectives that you have for the training. With that information, we will propose customized training to deliver the needed benefits. The customization helps you to get what you need and avoid what is unimportant. |
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| Competitive Intelligence Foundations |
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Developing a working definition for competitive intelligence |
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Discovering competitive information in the organization |
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Formulating critical competitive questions for major functional areas |
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Establishing ROI criteria for competitive intelligence |
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Exploring defensive nature of competitive intelligence |
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Setting initial improvement plans |
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Critical steps to get started effectively with competitive intelligence. |
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| Competitive Intelligence Process |
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Assigning responsibility for competitive intelligence |
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Creating key question template |
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Selecting analysis approaches |
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Identifying information sources |
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Reaching conclusions and recommendations |
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Communicating results to multiple audiences |
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Establishing sharing tools |
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Perfect to formalize ad hoc competitive intelligence efforts. |
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| Competitive Intelligence Techniques |
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"Follow the money" principle |
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Company strategy monitoring |
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Understanding gap analysis |
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News information collection |
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Product intelligence collection |
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Technology tracking and projection |
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Financial comparisons |
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Excellent for teams that are moving toward competitive intelligence maturity. |
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