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Competitive Intelligence Fundamentals
What is it? Why it is needed? How to improve? Key questions for senior management.
Five Steps for Gaps Analysis
Straighforward explanation of gaps and how to implement a process to close them
Competitive Intelligence Performance Review
Checklists for evaluating the major CI functions
Competitive Intelligence Customization
Practical explanations for customizing CI for various senior management positions
Starting Competitive Intelligence
A comprehensive guide explaining the key issues in starting CI within an organization
Competitive Intelligence
for SMBs
A complete explanation of how SMBs can think about and apply CI to their business
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