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Key Question For
Strategy Leaders
(see more) |
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How do we go to
market
successfully
with our
product(s)? |
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Marketing 4 P's |
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Key Challenges |
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Marketing uncertainty |
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Adaptation to existing company practices |
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Identifying and developing new industry relationships |
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Major Steps |
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1. Clarify product definition |
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2. Formulate options |
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3. Define and execute plans to test options |
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Success Criteria |
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1. Clear go-to-market strategy |
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2. Complete augmented product definition |
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3. More efficient marketing expenditures |
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Notes |
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Resources |
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