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Testimonials |
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Tom Hawes is the most
knowledgeable Systems Architect I have
worked with. He has the ability to
communicate advanced software
architecture and development
methodologies in a manner that is
accepted by development teams and can
be implemented without confusion. |
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Key Question For
Strategy Leaders
(see more) |
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How do we
analyze the
foundation for a
new product? |
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Marketing 4 C's |
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Key Challenges |
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Holistic thinking about target markets |
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Customer understanding |
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Full cost considerations |
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Major Steps |
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1. Identify and fully characterize customers |
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2. Rollup business development costs |
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3. Plan explicit communications strategy |
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Success Criteria |
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1. Improved market focus |
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2. More efficient development investments |
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3. Better full product definitions |
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Notes |
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Resources |
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