Key Question For
Strategy Leaders
(see more) |
How do we
characterize our
product
portfolios
effectively? |
Boston
Consulting Group
Matrix |
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Key Challenges |
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Properly categorizing existing products |
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Aligning internal processes |
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Making transitional decisions |
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Major Steps |
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1. Review existing and planned products |
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2. Adapt investments appropriately |
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3. Implement periodic review |
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Success Criteria |
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1. Increased ROI |
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2. Clarified priorities and processes |
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3. More efficient R&D |
Notes |
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Resources |
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